Do We Keep Our Own Customer List With a Branded Fuel App?

Yes. Custom Fuel App's published customer-list answer says they remain your customers, ordering in your app, and that the app collects their email address and cell number. 1

Start with whose name customers see

The app is listed in the App Store and Google Play under your company name and logo. 2

Suggested brand review: bring your logo and the exact company name customers know. Ask to see the customer home screen and ordering screen. Have someone from your office check that the branding is recognizable.

Understand the office contact tools

Staff can send push messages from the dashboard to one customer, a group or everyone. 3 The published ordering guide also describes built-in customer messaging, with office replies handled through the web portal. 4

Our recommendation: decide who will answer app conversations and who will approve company-wide notices. Write those responsibilities down before inviting customers to use the app.

Ask your data questions directly

The office portal supports managing incoming orders, filters and daily, weekly, monthly and yearly reporting. 5

Bring a written list of the customer records your company needs. Ask for a demonstration of any export, transfer or outside-system connection you require. Review the current terms before relying on a particular data-handling arrangement.

Questions owners ask

Can customers order without speaking to the office?

Yes. The product lets customers place a fuel order through the branded app, with the request arriving at the office portal. 6

Do customers have to install the app to order online?

No. A website ordering route is also available for people who prefer a browser. 7

What should our buying decision cover?

Review both the customer experience and your record requirements. Have the office manager check the demonstrated workflow against the list you brought, then resolve any remaining data questions before signing.

Bring a written list of the customer records you need. Request a demo and ask to see where each one lives and what you can export.

Last reviewed: October 17, 2026
Author: The Custom Fuel App team